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Food For digital Thought: Leading The Viewer To A Payoff

Leading the viewer to a payoff.

Leading the viewer to a payoff.

I want to announce my next workshop “Autumn in France” to be next October 2nd. It will be in Bordeaux, Dordogne, and Toulouse. If you go to the top of my blog and click on the link, you can read the description. Join me for a great visual experience, seeing places that few people won’t ever be able to.

In my online class with the BPSOP, and in my “Stretching your Frame of Mind” workshops I conduct around the planet, we work on ways to use the elements of visual design to help take our imagery what I always refer to as “Up a notch”. In my part II class, we spend a lot of time on Line.

First, let me back up a minute.

I teach a class on the six concepts in the Psychology of Gestalt. Gestalt is all about visual perception, and the methods we use to gain attention to our photography will vary, but what’s important is how we manage what the viewer perceives and processes when looking at the visual information we lay out to him in the form of a photograph. Humans rely on perception of the environment that surrounds them. Visual input is a part of our everyday life, and as photographers it’s our prime objective to present this visual information in a way that takes control of what the viewer sees when looking at our imagery.

The more ways we can have the viewer move around our composition, while at the same time leaving and entering it through the use of these concepts, the longer they will stick around. The more things we can get the viewer to discover while moving him around the frame will also keep them around longer. Isn’t that what we want?

Now let’s talk about Line. It’s the most important of all the elements. Without Line, none of the other elements would exist. You and I would cease to exist, as well as planes, trains, car, etc…why? Because we all have an outLINE. Line is a great vehicle in moving our viewer around the frame. I use it all the time in my imagery. The ultimate composition is where I’ve been able to lead the viewer around my frame to some kind of payoff at the end.

Take a look at these images where I’ve taken control of what the viewer does and then lead him to a payoff by using Line.

Visit my website at: www.joebaraban.com, and follow me on Instagram. Check out my  workshop schedule at the top of this blog. Don’t forget to send me a photo and question to: AskJoeB@gmail.com and I’ll send you a video critique.

JoeB

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