Formal balance

For the past three years, I’ve been teaching an online class with the BPSOP, and since the early eighties I been conducting my “Stretching Your Frame of Mind”, workshops showing photographers how to incorporate the elements of visual design into their thought process, I also give them what I call my “did it do it” list for good composition. It’s a list of twelve concepts that will help guide you though your thought process on your way to creating a well composed photo. I have written ten of them so far on my blog and you can find them by clicking on “Did it do it”.

This list is not meant to be rules, as most of you know by now that I don’t like rules. This list is merely a guide to help fellow photographers understand what goes into “making good photos”. I’ve been mentally referring to this list for most of my forty-six year career, and they have served me well.

The seventh one I’d like to share with you is called “did it have balance”. What do I mean by Balance? The balance between the Positive and Negative Space? Well yes, it’s one of my many crusades when working with students of photography, but it’s more than that.

Balance is about visual weight. A balanced photo is what we as photographers try to achieve because it makes for visually inviting images. A balanced photo gives the viewer a feeling of stability. We all are more comfortable when the environment around us is feels firm and steady. When I’m composing, I’m looking for harmony between the various shapes, colors, and most important, the areas of light and dark and shadows they might create. A sidebar here is when I tell my students to work on “mastering the light”, I also tell them to “master the shadows” as well, since shadows are our best friend.

In the psychology of Gestalt as it pertains to photography, the main goal is to take control of how the viewer perceives and processes information when looking at our photos. We want to make him an active participant and when we can do that, he’ll stick around looking longer. By using visual weight correctly, and distribute it evenly, we can pull the viewer’s eye around our composition which in turn makes him work harder…and that’s a good thing!!!

There are two types of balance, Formal and informal (asymmetrical) balance. In my first of two posts on this subject, I want to talk about Formal balance.

Formal balance is positioning your subject or subjects (either identical or similar) around a central point or an imaginary line drawn down the center of the frame, dividing in in half. Thus, both sides of the vertical middle are equal. Formal balance is much easier to create than informal balance.

In the photo above, I was specifically after Formal Balance. It was shot used in a brochure for a company in Louisiana that raises crayfish for mass consumption. The graphic designer wanted something that he could use for a wrap-a-round cover. In other words a similar subject on the front and back of the brochure.

Visit my new website at: www.joebaraban.com and be sure to check out my new 2020 workshop schedule at the top of this Blog. come shoot with me sometime.

JoeB