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Life Before Photoshop: Toyota

Look ma, no Photoshop

Look ma, no Photoshop

In my never ending quest to show my fellow photographers that take my online classes with the BPSOP, or in my “Stretching Your Frame of Mind” workshops I conduct around the planet, what it was like way back when when Adobe was a type of house in the Southwest part of the country, and Lightroom referred to a room that was light. I present to you and them another in my series “Life Before Photoshop”.

It was tough times, although no one really knew it. It was just SOP (standard operating procedure) to create photos in the camera. I guess I’m lucky in that respect since I had a pretty good imagination, loved to solve problems, and was extremely savvy as far as the ‘light’ was concerned.

I often wonder what my work would have looked like had Photoshop and Lightroom were around. I can tell you that I’m sooooo glad they weren’t. The reason…because everyone could take really good photos with that kind of help, and as a result I just might have been lost in the shuffle…maybe!!!!!


That said, I love the fact that it’s around now because I tweak all my photo to a small degree…why not? However, I get as much in the camera as I can since I still after all these forty-four years of shooting still love the challenge. I still love the notion that I’m a good photographer because I use very little to no help after the fact.

In the above photo, I was shooting an ad for Toyota. It was a mentoring program they had going where they used well known athletes to mentor kids that aspired to be like them; in this case high school football players.

The big problem to be solved was to get a good exposure on not only the college quarterback but on each one of the kids; no easy task without post processing since there were so many kids to direct. There were also too many first names to remember so I assigned each of the boys a number starting from left to right. The kid on the far left was number one…and so on. Looking through my viewfinder, I directed each boy separately by calling out his number.

So, as you can see, none of the boys are covering up each other, and each boy’s head is positioned in such a way as to get the maximum light on his face…using the white T-shirts to bounce light.

Visit my website at: www.joebaraban.com, and check out my 2015 workshop schedule at the top of this blog.  I have one spot left for my “Autumn in Provence” workshop to be next October 21st. We’ll be shooting during the Fall foliage, and I can tell you from experience that it’s magical.

Keep those photos and questions coming to: AskJoeB@gmail.com, and I’ll send you a video critique.


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