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Life Before Photoshop: Russell Athletics

This is a continuation of my thoughts posted here.

Look ma, no Photoshop!

Look ma, no Photoshop!

I shot s campaign for Russel Athletics, and among several other photo, the idea was to capture the athlete during the sport he or she was involved in; to “stop an action and leave it un-completed”, which is one of the ways to create Tension in our imagery. Tension is one of the “Elements of Visual Design” I teach online with the PPSOP, and also in my “Stretching Your Frame of Mind” workshop I conduct around the planet.

When this photo was taken, Photoshop didn’t exist, so you had to create it in the camera. Can you imagine how much easier it would be today?
This is how we use to do it:

JoeB


Let people know you saw it here!
    { 2 comments… add one }
    • Scott Sinklier February 29, 2012, 8:36 pm

      It is very cool that you shot right into the field lights. That sets this image apart and gives it that extra element.

      • Joe March 1, 2012, 2:37 pm

        I love doing stuff like that, as it generates ‘energy’ and visual Tension.

        Thanks for looking!!!

        Joe

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