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Life Before Photoshop: Russell Athletics

Look ma, no Photoshop

I’m sure some of you can relate to the phrase often said by one or both parents or by someone that was in control of your daily lives, and it went like this, “You think you have it tough? I had to walk to school everyday in the freezing cold and two feet of snow.”…or something to that order.

Well, I can honestly say that I never said that to any of my four kids…why? Because they were raised in Houston, Texas!!

But one phrase I have said (repeatedly) to my online class with the BPSOP, and to those that have taken one or more (some ten) of my “stretching your frame of mind” workshops I conduct around our planet is “Once upon a time Adobe was only known as a type of house in the southwest part of the US, and everything had to be done in the camera; one exposure, one click”.

I don’t blame the majority of my fellow photographers that fell in love with photography after the advent of the digital era. That said, these people think that Photoshop, HDR, and all the weird plug-ins are a vital part of image making, and as a result the challenge of getting it in the camera will become obsolete when people like me are long gone.

More’s the pity!! The good news is that I won’t be around to witness it, and the bad news is that I won’t be around to continue the fight.

The above photo was challenging because I had to create the movement in the camera. It was a two page consumer spread appearing in sports magazines, and the art director wanted an attractive fit looking woman jogging while wearing clothing made by Russell Athletics.

I picked a location near downtown Houston that was a small bridge that had some character, while showing the skyline. I scouted the location ahead of time with my Sunpath program and hand bearing compass, and determined that sunrise would be ideal as far as having light coming from the 10 o’ clock position.

I was in a convertible with the top down and my assistant was driving alongside her at the same rate of speed she was going. I was shooting at a fairly slow shutter speed so as to make it seem like she was running faster than she was. Since her feet were moving faster than the rest of her they appear to be blurred more.

All this was accomplished in the camera, one exposure, one click.

Visit my website at: www.joebaraban.com and check out my 2018 workshop schedule at the top of this blog. Come shoot with me sometime. I’ve a couple of openings in my Springtime in Berlin workshop next May 23rd. A fantastic city with so many great locations we’re going to be shooting.

JoeB

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