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Life Before Photoshop: Rubbermaid Furniture

Look ma, no Photoshop

Look ma, no Photoshop

Once again I bring you news from the old world!!! That would be the world when the word Photoshop might have meant a place where you go to buy a camera…or film. Adobe was a type of house construction in the southwest part of the US, and the phrase post-production was a place where they manufactured all kinds of posts.

It was a time when you had to create what you thought up in your mind in the camera, and you never gave it a second thought. Well maybe you did when you just might have bit off more than you could chew and couldn’t translate what you were thinking onto an actual piece of film.

It taught a whole lot of us oldsters how to be really good photographers, and not really good computer artists or digital technicians; as is the case today. It seems to so many in my online classes with the PPSOP and in my “Stretching Your Frame of Mind” workshops I conduct around the planet that Photoshop and photography go hand in hand. That couldn’t be farther from the truth. You don’t need any kind of post-processing to be a good photographer. The same goes for all the new do-das, buttons, knobs, programs, modes, dials, histograms, flashing things on the back of your camera, and by the way, you don’t even need auto-focusing. AF is a luxury, not a necessity.

YIKES, who new!!!!!

The above photo was taken for a new catalog that Rubbermaid Sundial Furniture was publishing. They gave me two truckloads of their new line of outdoor furniture to take up and down the coast of California to photograph any way I wanted. This above photo was taken at Pt, Reyes, which is close to San Francisco.

We took one of their new plastic designs that was waterproof and climbed down to where the waves were crashing against the huge boulders. After determining the size of the waves and the time between each one, we set the chair up and I waited until a wave had exploded behind the chair to snap the shutter. By using the readings from my Sunpath program and sighting where the sun was going to set with my Morin 20000 hand bearing compass, I knew that the waves were going to be backlit.

Visit my website at: www.joebaraban.com, and be sure to check out my 2013 workshop schedule at the top of this blog. Come shoot with me sometime.

Don’t forget to send me a photo and question to: AskJoeB@gmail.com


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    { 1 comment… add one }
    • Michael August 14, 2013, 7:39 am

      “The same goes for all the new do-das, buttons…”
      So true. 
      Do those camera  designers ever shoot ? 
      I use  Nikon D300 ever since it was introduced. A perfectly balanced, fit like a glove body that handles like it is part of me no matter what glass is attached to it.
      Somewhat noisy at high ISO, so I figured maybe it is time to move on. Looked at D7100 (D600).  Whose hands those bodies are made for? Kids?  And what if I attach my heavy glass to it?
      With D300 (D700) I do not need my left hand to operate the camera.  Not with new ones.  They may be doing a better job in something, but what about the balance, the body design?  So I guess I need to find some other place to park my $2K.
      Thanks for listening.
      P.S. I am sure you know by now how  the word drum translates to Russian

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